Walmart Style Tour–
Experiential
Momentum Worldwide helped Walmart launch the Style Tour, which hit more than 40 locations across the country, from New York to L.A., using fully customized airstreams. In my role, I created all print and environmental graphics for the event and built out the full suite of digital ads and landing pages. I also helped with sourcing the furniture, fixtures, and organized the merchandise with custom planograms.
Agency: Momentum Worldwide
Experiential Design:
Creative Directors: Nicole Miller, Joe Gurley
3D Designers: Alex Bowman, Muoi Le
Design Director: Liz Levin
Senior Graphic Designers: Devin Kelly, Hapreet Singh
Walmart Soccer–
Experiential
Momentum Worldwide designed an event that was announcing the launch of Walmart’s new partnership with the MLS, hosted by Men in Blazers. We outfitted a very small space in Terminal 5 in New York City that was complete with games, giveaways, and challenges. In my role, I created all print and environmental signage, created the custom trivia game, and designed all of the giveaway merchandise. I also worked with my director to sketch the space in our initial renderings.
Agency: Momentum Worldwide
Experiential Design:
Design Director: Simone Cutri
Senior Graphic Designer: Devin Kelly
Photography: Jenna Lynn
Walmart Spark Shop–
Experiential
Momentum Worldwide has been tasked with creating immersive shoppable experiences for Walmart’s internal merch store–Spark Shop. We outfit spaces at their Year Beginning Meeting, Holiday Meeting, and on campus at their Home Office stores. We create photo moments, digital experiences, and customizable merch tables for guests to have the most enjoyable experience possible.
Agency: Momentum Worldwide
Experiential Design:
Creative Director: Nicole Miller
Design Director: Rachel Matts
Senior Graphic Designers: Devin Kelly, Kathleen Harmon
Express Delivery Truck–
Experiential
Momentum Worldwide was given the task of creating an experience that could promote Walmart’s Express Delivery service in multiple spots around the country. Using their in-house brand Better Goods, we created an ice cream truck that handed out free samples and coupons for the service. I created all of the print graphics and premiums for the experience using their signature brand colors. I also drew the initial ice cream scoop that was later turned into a fun scuplture that sat on top of every truck.
Agency: Momentum Worldwide
Associate Creative Director/Photography: Becky Wong
Experiential Design:
Creative Director: Nicole Miller
Design Director: Rachel Matts
Senior Graphic Designers: Devin Kelly, Chiara Fiori
Heroes & Headliners–
Experiential
A huge Veteran’s day event hosted by Walmart to honor our military with live performances from H.E.R., Imagine Dragons, and Chris Stapleton. This project was a massive undertaking with collaborators from all departments at Momentum Worldwide. I was tasked with leading the digital design, logo design, and skinning the amphitheater with graphics and signage.
Agency: Momentum Worldwide
Experiential Design:
Creative Director: Nicole Miller
Design Directors: Liz Levin, Laura Mechling
Senior Designers: Devin Kelly, Harpreet Singh
Photography: Jenna Lynn
