Blue Apron Wine–
Art Direction & Design
Art direction and design for Blue Apron’s in-box wine booklet for June 2021 and digital assets for the launch of Blue Apron’s wine bundles that were available on their market page.
Creative Direction: Michelle Snyder
Art Direction & Graphic Design: Devin Kelly
Photographer: Mike Krautter
Prop Styling: Sarah Vasil
Summer Wine Booklet
Wine Bundles
Blue Apron Gift Cards Campaign–
Art Direction
Concept and art direction for a new campaign centered around gift cards for all holiday occasions.
Creative Direction: Michelle Snyder
Art Direction: Devin Kelly
Photographer: Mike Krautter
Prop Stylist: Sarah Vasil
Blue Apron Email Flows–
Art Direction & Design
Refreshed the abandoned cart, welcome, cancellation, and re-activation e-mail flows by concepting and art directing all new assets and using our refreshed branding guidelines.
Creative Direction: Stephan Hoefnagels
Art Direction: Devin Kelly, Laura Mechling
Design: Devin Kelly
Photographer: Mike Krautter
Food Styling: Molly Corrigan
Prop Styling: Jenna Tedesco
Welcome Series
Abandoned Cart Series
Win Back Series
Blue Apron Holiday Gift Guide–
Art Direction & Design
Art direction, design, and GIF-making for the 2018 Gift Guide and market holiday collection.
Creative Direction: Laura Mechling
Art Direction + Design: Devin Kelly
Photographer: Mike Krautter
Food Styling: Molly Corrigan
Prop Styling: Sarah Vasil
Dog: Otto
