Blue Apron Flows
Refreshed the abandoned cart, welcome, cancellation, and re-activation e-mail flows by shooting new assets and designing in our new brand direction.
Creative Direction: Stephan Hoefnagels
Art Direction: Devin Kelly, Laura Mechling
Design: Devin Kelly
Photographer: Mike Krautter
Food Styling: Molly Corrigan
Prop Styling: Jenna Tedesco
